With the aim of transforming and growing their club to the thriving community it now is, the club recruited a new head of social media who encouraged a fresh approach, ensuring the club were present on multiple media channels and interacting with their audience as much as possible. Prior to the Covid-19 Pandemic, Preston Panthers Volleyball Club's social media use was very simple and they were only using one communication channel: a Facebook group with minimal members. Want to grow and expand your club's social media presence? Here how the Preston Panthers transformed their club with a new digital marketing strategy.
